{"id":6142,"date":"2022-11-11T14:06:41","date_gmt":"2022-11-11T04:06:41","guid":{"rendered":"https:\/\/www.johnsonrecruitment.com.au\/?p=6142"},"modified":"2022-11-21T10:26:10","modified_gmt":"2022-11-21T00:26:10","slug":"5-effective-ways-to-market-your-medical-or-dental-practice","status":"publish","type":"post","link":"https:\/\/www.johnsonrecruitment.com.au\/5-effective-ways-to-market-your-medical-or-dental-practice\/","title":{"rendered":"5 Effective Ways to Market Your Medical or Dental Practice"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To ensure good business, <\/span><span style=\"font-weight: 400;\">a marketing strategy is essential for any medical and dental practice looking to engage with both new and returning patients. <\/span><span style=\"font-weight: 400;\">Get word out on your spectacular patient services and how you differ from other practices in the area!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to start? Here are five effective tips to help you with your practice marketing strategy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6128 alignright\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/Blog-image-1-300x149.jpg\" alt=\"\" width=\"300\" height=\"149\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/Blog-image-1-300x149.jpg 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/Blog-image-1-1024x509.jpg 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/Blog-image-1-768x382.jpg 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/Blog-image-1.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span style=\"font-weight: 400; color: #c20030;\">1. Online presence, website and social media<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to traditional marketing, your practice needs a strong online presence so that patients and referrers can find you with ease. Regularly update your website to ensure that people can always access practical information such as your phone number, opening hours and services on offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as an effective website, use social media to easily connect with your network, alert your patients to any practice updates, and promote your brand to those who don\u2019t know you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook and Twitter can be used to run polls and share important updates such as office closures, and public health announcements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn can be used to connect with other healthcare professionals<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; color: #c20030;\">2. Referrals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Word-of-mouth is still a highly valuable asset for businesses. Think carefully about the non-clinical aspects of the patient experience to help you understand how you make your clients feel, and whether they will recommend you to their network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tips for useful regular feedback:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask how patients found out about you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find out why they chose to come to you e.g. a warm reception experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct feedback surveys through email or a bowl in the waiting room<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perform regular follow up calls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggest\/request online reviews<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; color: #c20030;\">3. Google &amp; Search Engine Optimisation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to get that top spot on Google results, you need to follow the best practices of Search Engine Optimisation (SEO). SEO is key in driving traffic to your website as it helps users find you when searching for services related to your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that sounds alien to you &#8211; don\u2019t worry! <\/span><span style=\"font-weight: 400;\">There\u2019s a useful guide to medical centre SEO in Australia <\/span><a href=\"https:\/\/www.vinedigital.com.au\/our-thoughts\/a-guide-to-medical-centre-seo-in-australia\/\"><span style=\"font-weight: 400;\"><span style=\"color: #c20030;\">here<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing time and money in local search presence is also extremely important as you\u2019ll want to increase the chances of people being able to find you when they need you!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #c20030;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6149 alignright\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/healthcare-waiting-room-interior-design-300x238.jpg\" alt=\"\" width=\"268\" height=\"213\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/healthcare-waiting-room-interior-design-300x238.jpg 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/healthcare-waiting-room-interior-design-768x611.jpg 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/johnson-recruitment\/wp-content\/uploads\/2022\/11\/healthcare-waiting-room-interior-design.jpg 1024w\" sizes=\"auto, (max-width: 268px) 100vw, 268px\" \/>4. Local Network<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consider your local network as another organic marketing strategy. Think about how other healthcare practices in the area could refer your practice so that you reach more people in the area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure you\u2019re bringing in new customers, be proactive in networking and communicating with your local health care professionals as their referrals will be key to the success and growth of your practice.<\/span><\/p>\n<h3><span style=\"font-weight: 400; color: #c20030;\">5. Guidelines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whilst implementing your marketing strategy, always ensure that you&#8217;re across the legal considerations under AHPRA guidelines. The advertising hub highlights information relating to healthcare advertising. You can read more here: <\/span><span style=\"color: #c20030;\"><a style=\"color: #c20030;\" href=\"https:\/\/www.ahpra.gov.au\/Resources\/Advertising-hub.aspx\"><span style=\"font-weight: 400;\"><span style=\"color: #c20030;\">Australian Health Practitioner Regulation Agency &#8211; Advertising hub (ahpra.gov.au)<\/span><\/span><\/a><\/span><\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #c20030;\">Practice Manager tips from Johnson Recruitment<\/span><\/h1>\n<p style=\"text-align: center;\"><em>Johnson Recruitment is an independent recruitment and consulting firm specialising in the\u00a0<a href=\"https:\/\/www.johnsonrecruitment.com.au\/community-recruitment\/\">Community Services<\/a>,\u00a0<a href=\"https:\/\/www.johnsonrecruitment.com.au\/social-purpose-recruitment\/\">Social Purpose<\/a>,\u00a0<a href=\"https:\/\/www.johnsonrecruitment.com.au\/health-recruitment\/\">Health<\/a>\u00a0and Medical sectors, as well as in the recruitment of\u00a0<a href=\"https:\/\/www.johnsonrecruitment.com.au\/practice-management-recruitment\/\">Practice Managers<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.johnsonrecruitment.com.au\/business-support-recruitment\/\">support staff<\/a>, across all sectors. Contact us on <a href=\"tel:0399467320\">03 9946 7320<\/a> or <a href=\"mailto:info@johnsonrecruitment.com.au\">info@johnsonrecruitment.com.au<\/a> to learn more about how we can assist you with a vacancy or new role today. <span style=\"font-weight: 400;\">Follow our <\/span><span style=\"color: #c20030;\"><a style=\"color: #c20030;\" href=\"https:\/\/www.linkedin.com\/company\/johnson-recruitment---healthcare\/\">LinkedIn<\/a> <\/span><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.facebook.com\/johnsonrecruitment\/\"><span style=\"font-weight: 400;\"><span style=\"color: #c20030;\">Facebook<\/span><\/span><\/a><span style=\"font-weight: 400;\"> pages for more information and to keep up to date with the latest jobs, events and career advice.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To ensure good business, a marketing strategy is essential for any medical and dental practice looking to engage with both new and returning patients. Get word out on your spectacular patient services and how you differ from other practices in the area! Not sure where to start? Here are five effective tips to help you&hellip;<\/p>\n","protected":false},"author":13,"featured_media":6128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[40],"tags":[],"class_list":["post-6142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-update"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/posts\/6142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/comments?post=6142"}],"version-history":[{"count":14,"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/posts\/6142\/revisions"}],"predecessor-version":[{"id":6212,"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/posts\/6142\/revisions\/6212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/media\/6128"}],"wp:attachment":[{"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/media?parent=6142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/categories?post=6142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnsonrecruitment.com.au\/af-api\/wp\/v2\/tags?post=6142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}